Regulations

National Advertising Division Approves Select Revlon ColorSilk Claims in Henkel Challange

NAD also recommends Revlon modify or discontinue other statements regarding haircare.

The National Advertising Division (NAD) issued a decision on International Top 30 company Henkel’s challenge to several advertising claims for Revlon’s ColorSilk hair color with Bond Repair Complex. Henkel challenged express and implied claims made on product packaging, Revlon’s website and social media pages, and on third-party retailer sites such as Target. NAD found that the Happi Top 50 company had “adequate support” for some claims, including that the product is made “with a Bond Repa...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters